Social media news updates are a necessary element of any digital marketing strategy. They help level the playing field for small and medium-sized businesses in the competition for consumer attention. However, if you’re not careful, it’s easy to overdo it and turn your social media feed into a blaring infomercial.
In addition to enabling people to receive news on their own, social media has become the way that journalists get their information about stories they are working on. This has resulted in a number of pros and cons for the news world, including an increase in the speed of dissemination and the ease with which news can be disseminated inaccurately.
Moreover, the ability to receive news on social media can lead to a more selective and potentially misleading view of the world because users only see those news items that align with their own beliefs and views. Additionally, because social media news is often dispensed in short bursts and retired quickly, it can be hard to keep up with the ever-changing nature of events.
Despite these challenges, some social media sites still have a significant share of the population who regularly get their news from those platforms. For instance, a substantial percentage of people on Rumble, Truth Social, X and Nextdoor say that they get their news from those places, and similarly large shares are also regular news consumers on YouTube and Facebook. There are partisan differences in who consumes news on different platforms, with a larger share of Republicans or Republican-leaning independents getting their news on X, Rumble and Truth Social, while a larger share of Democrats are regular news consumers on Instagram, Snapchat and Facebook.