Whether they’re trying to get news (accuracy varies wildly), learn about new trends, or keep in touch with friends, people are spending more time on social media. In fact, they’re expected to overtake TV viewers in 2025.
Social media news trends are ephemeral topics that capture the attention of many people, quickly spreading across all platforms and becoming viral. They can take the form of discussions, memes, short-form videos or challenges. Staying up-to-date with social media trends can be crucial for marketers, as they can create content that resonates with their audience and boosts engagement.
However, jumping on popular trends without a strategy can cause brands to lose credibility and appear inauthentic. And since the average social media marketing team is often overseen by multiple members, it can take a lot of time to participate in trends and post content. By the time they’re ready, the trend has passed and they’ve missed the opportunity for maximum impact.
With shorter attention spans and growing dependence on digital media, users are demanding more from their news sources. They’re looking for more authentic, first-person stories and want to be engaged with the brands they support.
As a result, we’re seeing more companies invest in creating and sharing content that tells their unique story. This content is not only engaging and relatable to audiences, but also helps brands stand out in a crowded space. A recent study from Sprout found that consumers are more likely to buy from brands who produce raw, first-person content on their social channels.