Business news covers commercial and economic news related to a wide range of industries, such as finance, insurance, investments, manufacturing, supply chains and more. It also discusses the impact of these changes on consumers, investors and society. Business journalism often serves to inform and educate the public about the economy, which is why accurate reporting has become so important for its success.
Writing quality business news can be challenging, but it doesn’t have to be boring. The key is to tell a story and entice your audience with a compelling lead. Don’t bury the meat of your story underneath layers of unnecessary statistics. A reader’s brain is wired to avoid new, uncomfortable information, so a heavy dose of numbers can quickly turn them off.
It’s also helpful to use quotations throughout a business news story to provide an additional layer of context. Readers love to hear what experts think about major financial developments — particularly independent, non-biased experts without a stake in the outcome. Quotes from business leaders, public officials and consumers can add a human element to stories driven by data.
As a business reporter, it’s crucial to keep in mind that your audience varies by industry and location. For example, reporting on a trade war in the US may have different implications for audiences in China or the UK. Understanding your audience will help you shape your reporting style, writing tone and vocabulary to make it more relatable for all types of readers.
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