Choosing the right topic is one of the first steps in writing an article. It sets the tone, influences the rest of the content, and ultimately determines how well it performs on social media and in search engines. The trick is finding a topic that’s not already saturated, while still remaining relevant and generating a good amount of interest.
To find the right topic, do some research and identify current conversations in your industry. You can do this by searching on trending topics on Twitter or on Google’s Trends tool. Try to focus on long-term trends rather than fads, as these tend to have greater staying power and are less susceptible to sudden changes in popularity.
Start by looking for trending topics that relate to your target audience’s interests or concerns. This helps to ensure your article addresses a real need and provides value to your readers.
Use free tools like Google Trends and Buzzsumo to find out what people are talking about and researching online. These tools will provide you with a list of the most popular topics that are currently trending, based on live searches and their growth over time. They also show the most searched keywords, along with a comparison of related topics and categories.
A paid tool like Exploding Topics is another excellent option for identifying trending topics. This tool uses a combination of AI and human curation to provide accurate results. It scans popular social networks and forums for trends, then flags them for human analysis. Only those with significant search volume are approved for publication, ensuring that you get only the most up-to-date, high-quality topics.
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