Trending topics are the hot, current social media and news stories that people are talking about on Twitter, Instagram, Facebook and Google. Each of these social platforms has its own set of trends that are specific to the region, location and interests of its users. For example, Twitter’s Trends are tailored to the user’s geographic area and filtered by hashtags or keywords. Facebook’s Trending topics are filtered by interest groups and categories such as World, Sports, Entertainment or Politics. Twitter also offers a more customizable version of Trends by allowing users to select their favorite topics, and Google analyzes search terms based on geographic regions and times of day.
Writing on trending topics is a great way to get your content seen and shared, but it’s important to be strategic about what you choose to write about. There are thousands of trending topics at any given moment, and the last thing you want is to be associated with a topic that’s already been overdone.
One good strategy is to start with a general idea of what your audience wants to read, and then look for ways to take a unique angle on that. For example, if “Delta Airlines Flights Canceled” is a trending topic, you could use that as an opportunity to share travel tips.
Or, you could dive deeper and focus on a specific aspect of the story, like how airlines handle these kinds of situations. Another option is to turn a trending topic into a list post by taking the time to research and write an engaging article summary.